We built the official website for the 2008 series of Britain’s Got Talent, the major ITV prime-time television show.
This high-profile site makes extensive use of video and interactive content, all delivered via our Web
and Digital Asset Manager systems, including the following key features:
- Rapid publishing of video, image galleries, stories and blogs
- Extensive moderated comments board
- ‘Single Sign On’ enables users to register with the Britain’s Got Talent site and automatically access other ITV online services
- Editable advertising content ‘wrapped’ around the video clips
- Timed auto-publishing of content
- Social media links
- Online competitions
- Multiple asset data stores managed via one system
The content editors had full control over the creation and publishing of content via our CMS, as well as extensive moderation and reporting facilities for the message board. While the advertising team had direct ‘inline’ access to the advertising content to enable them to directly manage the 'monetised content'.
The website saw record traffic with over 3.4 million video clips viewed on the website during the show’s run. ITV has credited the Britain’s Got Talent website as a significant contributor to the growth in traffic to itv.com of 21% month-on-month over the last 5 months.
The website for hit TV series Britain's Got Talent, powered by Boxharry's online business tools has been a great success. Check out the site at www.itv.com/talent
