The Drink Aware Trust is a non-profit organisation, promoting awareness of responsible drinking. Boxharry has worked on a number of initiatives with them, both in print and online, such as poster campaigns and interactive online quizzes.
The brief
Boxharry developed the Drinks Diary, an online drinks calculator for their DrinkAware website. The objective was for site visitors to monitor their alcohol consumption in a diary format.
The solution
We created a user interface within which diarists could enter confidential details about their drinking history, such as number and type of drinks and money spent. The details would be stored, used to create additional statistics, and re-displayed to the diarist during subsequent visits.
The results
The DrinkAware Trust's Campaigns and Marketing Manager said:
“Boxharry have consistently come up with campaign materials that are both creative and eye catching. We’re very pleased with the work they do for us. They know our target audience and produce work which we know will help us promote the anti-drunkenness message.”
We created a user interface within which diarists could enter confidential details about their drinking history, such as number and type of drinks and money spent. The details would be stored, used to create additional statistics, and re-displayed to the diarist during subsequent visits.